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Adidas is launching a new cryptocurrency called AdiCoin. This crypto token will be part of the brand's strategy to enter the metaverse and the digital economy. AdiCoin will represent a unique blend of blockchain technology and the fashion world, giving holders access to exclusive collections, limited-edition sneakers, and digital art from Adidas. Key features of AdiCoin: Loyalty program: Coin holders will be able to accumulate rewards for purchasing Adidas products, exchange them for discounts, or gain access to the brand’s private events. Metaverse integration: AdiCoin will be actively used in virtual worlds and games developed with Adidas’ support. NFT platform: The coin will be integrated with a platform for trading and creating NFTs related to the brand, allowing users to create and exchange digital versions of sneakers, clothing, and other unique assets. Sustainability and eco-friendliness: As part of its sustainable development strategy, Adidas will focus on ensuring that the coin has a minimal carbon footprint by implementing environmentally friendly blockchain technologies. AdiCoin represents a new era of digital interaction with the Adidas brand, combining fashion, sports, and advanced technology to create a unique experience for both brand fans and crypto enthusiasts.