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Winx Club is an animated television series co-produced by Rainbow SpA and later Nickelodeon. It was created and directed by Italian animator Iginio Straffi. It premiered on 28 January 2004, becoming a ratings success in Italy and on Nickelodeon networks internationally. The show is set in a magical universe that is inhabited by fairies, witches, and other mythical creatures. The main character is a fairy warrior named Bloom, who enrolls at Alfea College to train and hone her skills. The series uses a serial format with an ongoing storyline.